Impact Coaching: Focusing Coaching on purpose-led work

Evolve White Paper by Jill Barrett and Jeremy Spaulding
April 22, 2024

Abstract: In today’s business environment, there's a growing dichotomy between profit-centric approaches and those that incorporate considerations of social and environmental impact. While conventional businesses prioritize revenue generation, impact-driven enterprises concentrate on the broader consequences of their work, striving to achieve a balance between measurable impact improvements and financial performance. Tracking of non-financial factors in business performance, including well-being, is becoming increasingly important to company prosperity. Authentic leadership is fundamental to the success of an organization and Impact Coaching® fosters the cultivation of authentic leadership by helping leaders align their personal purpose with the purpose goals of the company. Achieving alignment between business mission and financial goals is vital and misalignment perceived as being hypocritical, can have significant ramifications beyond the walls of a business. In this context, Leadership authenticity becomes paramount and leaders exhibiting behaviors consistent with stated values foster alignment and trust. By aligning individual purpose with organizational purpose, centered on leadership authenticity and collaboration across silos, Impact Coaching is a powerful agent for culture transformation within a company, facilitating a shift towards understanding and desired behaviors around an organization’s profit and purpose.